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Marketing
Activity
All
marketing activities are handled by the appointed Marketing
Company, Adam & Partner Integrated Communications (info@woinetwork.com).
Trade
show participation
As
an alternative to joining international tradeshows as a part
of the National Tourist Board (too many competitors in the
stands) or in an independent booth (expensive), WOI organises
a common booth where members are the only DMC representing
their destination and they are surrounded by co-Members who
have the same purpose.
Member
Meetings
- Annual
General Assembly: in Frankfurt just prior to IMEX
- Autumn
Seminar: Member Meeting + FAM trip
- Spring
Seminar: Member Meeting + FAM trip
Member
networking
WORLD
OF INCENTIVES strongly promotes member networking with the
referral of sales leads amongst the Members. Referrals are
made directly between the Members who individually negotiate
a commission to be paid to the referring Member.
The
Marketing Company and the World of Incentives Head Office
are not involved in the member referral system.
Assistance
with sales activities
Sales
activities for individual members are available for a designated
fee upon request:
- Individual
mailings
- Telemarketing
- Preparation
& set up of Sales Calls in requested markets
Costs
for Marketing Activities
- IMEX:
Participation at the WORLD OF INCENTIVES booth is included
in the membership fee
- Joint
Sales Calls: a participation fee is required and includes
all local transport to / from appointments, all necessary
communication, telemarketing activity to set up appointments,
list of updated contact addressees who showed interest in
your specific destination, to be followed-up on an individual
basis by your Company
- Seminars:
A minimal participation fee is required. The fee includes
accommodation, the program, meals, entertainment and all
pre- and post seminar marketing related to the invited buyers.
- Additional
tradeshows/Road Shows/Presentations: A participation
fee is required.
All travel and accommodation expenses are at participant’s
account.
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